Sasol has ranked as the second most valuable South African brand by BrandFinance® in its 2014 BrandFinance South Africa Top 50 Report. Valued at R20,8 billion, Sasol moves up one place from third place in 2013.

“We are very proud to be one of South Africa’s leading brands. Sasol is a South African company firmly rooted here and we continue to deepen our commitment here,” said Wrenelle Stander, Senior Vice President: Public and Regulatory Affairs, Sasol Limited.

Brand Finance calculates brand value by using the Royalty Relief approach, which involves estimating the likely future sales that are attributable to a brand and calculating a royalty rate that would be charged for the use of the brand. The survey serves as an indicator of how well South Africa is doing in building its identity.

According to BrandFinance’s latest Nation Brands Index, South Africa’s national brand value has increased by 116% over the past five years from US$125 million in 2009 to US$270 million in 2014, moving the nation from 36^th place to 29^th this year.

“Sasol is inextricably linked to South Africa’s success and we look forward to continuing to fly the South African flag around the world, promoting the country as an innovator and a destination of choice,” added Stander.

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